What does it really take for your website to "Stand Out"? A unique layout of course is KEY. And how, in the creative and technical sense do you make a layout creative? Well, from the technical perspective it's "CSS" (Cascading Style Sheets) and from the creative sense it's investing time in that css to do things are different, but make sense.

"...things that are different, but make sense."

When you build your site, you're beginning with a foundation of pre-set layout devices that stem from the package(s) you're building in. From there, you can do a LOT more. It gets tricky though as you move elements which bump into other elements and creative other unexpected changes that need to be ironed out for the UX (user experience) to be proper.

The Unique CSS as product allows your designers and developers enough time to create a concept based from a vision rather than what comes by default from your site framework. Making that vision come to life is a matter of marrying the designer vision with developer know-how. And that creates a CSS user experience which is memorable and unique yet makes perfect sense.